Company data is an underrated asset
European Trainingdata specialises in preparing and licensing internal company data: email archives, ERP, CRM and ticket data, and process documentation. We anonymise the data under the GDPR and arrange licences with vetted AI labs and data vendors.
- Local data processing at the seller
- Anonymised before every handover
- No upfront costs
Revenue from licensing company data
For the internal data of a mid-sized company, AI companies usually pay a six-figure sum, and for large companies millions.
What matters is the size of the company, the length of its history, the number of linked systems and whether the licence is exclusive.
Prices and transactions in detail- 1–20 employees: typically US$ ≈ 25k, range US$ 10k–50k
- 20–50 employees: typically US$ ≈ 50k, range US$ 10k–100k
- 50–250 employees: typically US$ ≈ 400k, range US$ 100k–1M
- 250–1,000 employees: typically US$ ≈ 2M, range US$ 1M–4M
- over 1,000 employees: typically US$ ≈ 7M, range US$ 3M–12.5M
Which data can be sold
Buyers look for completed cases from day-to-day business, for example from these systems:
Email and communication
Coordination, complaints and decisions in their original wording, often over many years.
- OutlookOutlook
- GmailGmail
- Microsoft TeamsTeams
- SlackSlack
- ZoomZoom
ERP, accounting and CRM
Orders, invoices and quotes: cases with a verifiable outcome.
- SAPSAP
- OdooOdoo
- DATEVDATEV
- SageSage
- SalesforceSalesforce
- HubSpotHubSpot
Documents and processes
Work instructions, quality manuals, project plans and minutes.
- SharePointSharePoint
- ConfluenceConfluence
- NotionNotion
- Google DriveGoogle Drive
- AsanaAsana
- TrelloTrello
Tickets, engineering and code
Requests with their resolution, design revisions and version history.
- ZendeskZendesk
- JiraJira
- ServiceNowServiceNow
- AutoCADAutoCAD
- GitHubGitHub
- GitLabGitLab
Who we work for
Insolvency administrators
Data realisation in insolvency proceedings: company data as an additional estate asset, without upfront costs.
Learn moreRestructuring
Liquidity from data the business generates anyway. For debtor-in-possession, protective shield and StaRUG proceedings.
Learn moreOwners and management
In a sale, succession, liquidation or closure, the value of the company's history does not go to waste.
Learn moreAdvisers and intermediaries
M&A and restructuring advisers as well as law firms bring in datasets and stay involved in the process.
Learn moreLooking to acquire data for training or evaluation? Browse the datasets
Process
No data leave your company until a buyer has been found. Costs only arise once a deal is concluded.
- 1
Initial call and estimate
You answer nine questions on industry, software, data volume and history, or talk to us directly. We do not need access to the data for this and give you a first estimate.
- 2
Data sheet and buyer search
We describe the dataset without names, agree the data sheet with you and approach vetted buyers. Company and proceedings remain confidential.
- 3
Fee and anonymisation
As soon as a buyer has been found, we agree a success-based fee. Under a data processing agreement we anonymise the dataset locally at the seller; the buyer receives a sample under NDA.
- 4
Licence and handover
You approve the buyer, we hand over the anonymised data and then delete the mapping.
Anonymisation under the GDPR
Before the handover we replace people, companies, addresses and account numbers with pseudonyms, consistently across all systems. Buyers see how a case unfolded, but not who was involved.
- Processing under Art. 28 GDPR
- Local data processing at the seller, alternatively at Hetzner in Germany
- Audit report before every release
- Mapping deleted after the handover
Contact
For a first conversation you can book a call directly, write to us or phone us. We treat all information confidentially.
- Estimate without access to the data
- Confidential, including towards buyers
- No costs until a deal is concluded
Book a call directly
Choose a free slot for a short call by video or phone.
The calendar is provided by Google. It is only loaded, and a connection to Google established, when you click. More in the privacy policy.
Frequently asked questions
Your question is not listed? Write to us
Which data can be sold?
Emails and team chats, ERP and accounting data, CRM, tickets, process descriptions, project files, CAD data and code. The most valuable are datasets in which a case can be followed across several systems to an outcome, for example from order to delivery to payment.
Who buys such data, and what for?
AI labs, providers of training environments and companies that develop their own AI agents. They use the data to train and test models on real workflows. We vet every buyer before they see a data sheet in detail or a sample.
What is a dataset worth?
That depends on volume, history, number of systems, industry and exclusivity. Publicly known transactions range from around US$10,000 for small start-ups to more than US$10 million for very large datasets. You can get a first estimate through our questionnaire.
What does it cost us?
Nothing upfront. Listing, data sheet and the search for buyers are free of charge. Once a suitable buyer has been found, we agree a success-based fee with you. If no deal is concluded, you pay nothing.
Is this compatible with the GDPR?
Yes, if personal data are reliably anonymised before the handover. We act as a processor under Art. 28 GDPR, replace personal references with pseudonyms and delete the mapping table after the handover. We agree the specific process with you and your legal advisers.
Do we have to hand over data to be listed?
No. The data sheet is based on your answers to the questionnaire. Only when a buyer is seriously interested and you agree do we conclude a data processing agreement and process the data.
Will the buyer learn which company the data come from?
No, not by default. Company names, domains and people are removed, including in file names, subject lines and metadata. Contact between you and the buyer only takes place if you expressly approve it.
What happens to employee and customer data?
Names, contact details and numbers are replaced with consistent pseudonyms, so cases remain traceable while people cannot be identified. Health information, personnel files and professional secrets are removed or handled separately.
May we sell data that concern customers?
We clarify this system by system. You state which systems you may license and where customer contracts set limits. Material that belongs to customers or is confidential is excluded before any sample.
We are in insolvency proceedings. What should we consider?
Company data are part of the insolvency estate and can be realised like other assets. The insolvency administrator carries out the realisation, the proceeds go to the estate, and every step is documented. Speed matters: servers and licences are often switched off early, and then the data are lost.
Can we license exclusively?
Yes, if you wish. An exclusive licence to one buyer usually achieves considerably higher prices. Non-exclusive licences allow several buyers. If a dataset has already been sold, this must be disclosed.
Where are the data processed?
Locally at the seller: the anonymisation runs in the seller's own infrastructure, and the original data never leave its network. Alternatively in Hetzner data centres in Falkenstein and Nuremberg, certified to ISO/IEC 27001:2022.
What may the buyer do with the data?
The licence agreement governs this: usually training and testing of the buyer's own models, no publication and no resale, and an express prohibition of re-identification. Exclusive licences also fix the term.
How long does it take to close a deal?
We prepare the data sheet shortly after your questionnaire. How quickly a deal closes depends on the dataset and on demand. Buyers usually review an anonymised sample first before making an offer.